A 90-day local SEO plan built for Miami.
Three phases, six actions each, locally researched for the Miami market. Honest local SEO — no ranking guarantees, no fake reviews, no doorway pages.
Days 1-30: Foundation
Honest language claims, accurate Miami service area, and dual-cycle seasonal preparation.
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1
Honest assessment of language capability
English, Spanish, Haitian Creole, Portuguese — claim only what real staff can deliver. Overclaiming damages reviews fast in Miami.
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2
NAP audit across Profile, footer, citations
Exact match across name, address, phone, hours. Bilingual descriptions get separate audit attention.
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3
Pick 4-6 Miami neighborhoods or Miami-Dade suburbs you genuinely serve
Brickell, Wynwood, Coral Gables, Kendall, Doral — distinct customer bases. Remove unsupported areas from the Profile service area.
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4
Day-one review request workflow
Every job or appointment, honest request through Google. No incentives, no gating.
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5
Pre-build hurricane-season Profile templates
Storm prep, during-storm closures, post-storm reopening. Be ready to post within the hour when weather hits.
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6
Pre-build tourism-window templates
For winter, spring break, Art Basel — predictable demand spikes. Pre-written authentic Profile updates outperform reactive ones.
Days 31-60: Growth
Publish neighborhood pages with real proof, build review velocity in supported languages, and own the hurricane-season search window.
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1
Publish neighborhood page #1 with real proof
Brickell, Wynwood, or wherever you have strongest customer references. Real photos, real local language.
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2
Weekly Profile photo cadence
5-10 real Miami job-site photos per week. Quality matters more in Miami than volume.
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3
Build bilingual content only for languages you actually serve
Real Spanish or Creole pages with real content, not machine-translated. Skipping the language is better than fake bilingual content.
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4
Service pages for top 2-3 revenue lines
Locally distinct content — real Miami pricing factors, real timing, real customer questions.
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5
Reply to every review within 48 hours
Reply in the language the reviewer used, but only if real staff can maintain that thread.
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6
LocalBusiness schema with language details accurate
Match what is visible. Claiming bilingual service in schema while the page is English-only damages trust.
Days 61-90: Scale
Add a second neighborhood, build niche-specific proof if luxury/marine, and lock in hurricane-season operational SEO.
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1
Publish neighborhood page #2
Same proof bar. Coral Gables, Kendall, Doral, or wherever proof is strongest.
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2
For luxury/marine businesses, build case-study-quality content
Real high-resolution project photos, named neighborhoods, customer references (with permission). Quality of proof outweighs quantity in this niche.
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3
Monthly hurricane-preparedness post
Honest, useful Profile and site update. Becomes evergreen seasonal content that ranks year over year.
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4
Local citation expansion
Miami Chamber, real industry directories, tourism/hospitality/marine directories where relevant. Skip directory link farms.
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5
Track which neighborhoods drive most calls
Profile insights and call tracking. Double down on the best, deprioritize the rest.
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6
Quarterly competitor visibility audit
Top 3 Miami competitors on priority queries. Note language claims, review velocity, and content depth.
Ready to get found in Miami?
Start with a free local SEO audit, or grab an affordable DIY kit built for Miami businesses.