Miami · 90-Day Local SEO Plan

A 90-day local SEO plan built for Miami.

Three phases, six actions each, locally researched for the Miami market. Honest local SEO — no ranking guarantees, no fake reviews, no doorway pages.

Phase 1

Days 1-30: Foundation

Honest language claims, accurate Miami service area, and dual-cycle seasonal preparation.

  1. 1

    Honest assessment of language capability

    English, Spanish, Haitian Creole, Portuguese — claim only what real staff can deliver. Overclaiming damages reviews fast in Miami.

  2. 2

    NAP audit across Profile, footer, citations

    Exact match across name, address, phone, hours. Bilingual descriptions get separate audit attention.

  3. 3

    Pick 4-6 Miami neighborhoods or Miami-Dade suburbs you genuinely serve

    Brickell, Wynwood, Coral Gables, Kendall, Doral — distinct customer bases. Remove unsupported areas from the Profile service area.

  4. 4

    Day-one review request workflow

    Every job or appointment, honest request through Google. No incentives, no gating.

  5. 5

    Pre-build hurricane-season Profile templates

    Storm prep, during-storm closures, post-storm reopening. Be ready to post within the hour when weather hits.

  6. 6

    Pre-build tourism-window templates

    For winter, spring break, Art Basel — predictable demand spikes. Pre-written authentic Profile updates outperform reactive ones.

Phase 2

Days 31-60: Growth

Publish neighborhood pages with real proof, build review velocity in supported languages, and own the hurricane-season search window.

  1. 1

    Publish neighborhood page #1 with real proof

    Brickell, Wynwood, or wherever you have strongest customer references. Real photos, real local language.

  2. 2

    Weekly Profile photo cadence

    5-10 real Miami job-site photos per week. Quality matters more in Miami than volume.

  3. 3

    Build bilingual content only for languages you actually serve

    Real Spanish or Creole pages with real content, not machine-translated. Skipping the language is better than fake bilingual content.

  4. 4

    Service pages for top 2-3 revenue lines

    Locally distinct content — real Miami pricing factors, real timing, real customer questions.

  5. 5

    Reply to every review within 48 hours

    Reply in the language the reviewer used, but only if real staff can maintain that thread.

  6. 6

    LocalBusiness schema with language details accurate

    Match what is visible. Claiming bilingual service in schema while the page is English-only damages trust.

Phase 3

Days 61-90: Scale

Add a second neighborhood, build niche-specific proof if luxury/marine, and lock in hurricane-season operational SEO.

  1. 1

    Publish neighborhood page #2

    Same proof bar. Coral Gables, Kendall, Doral, or wherever proof is strongest.

  2. 2

    For luxury/marine businesses, build case-study-quality content

    Real high-resolution project photos, named neighborhoods, customer references (with permission). Quality of proof outweighs quantity in this niche.

  3. 3

    Monthly hurricane-preparedness post

    Honest, useful Profile and site update. Becomes evergreen seasonal content that ranks year over year.

  4. 4

    Local citation expansion

    Miami Chamber, real industry directories, tourism/hospitality/marine directories where relevant. Skip directory link farms.

  5. 5

    Track which neighborhoods drive most calls

    Profile insights and call tracking. Double down on the best, deprioritize the rest.

  6. 6

    Quarterly competitor visibility audit

    Top 3 Miami competitors on priority queries. Note language claims, review velocity, and content depth.

Ready to get found in Miami?

Start with a free local SEO audit, or grab an affordable DIY kit built for Miami businesses.