Complete DIY Local SEO Bundle

Four complete kits plus a guide that turns them into one system:

• Local SEO Starter Checklist — your foundation audit and first action list
• AI Prompt Pack for Local SEO Content — prompts for outlines, drafts, FAQs, posts, captions, reviews, and audits
• Service / City / Neighborhood Page Templates — editable templates for every local page type, with conversion blocks and metadata
• 90-Day Local SEO Growth Plan — a week-by-week schedule with owner tasks and deliverables
• This bundle guide — the quick start, the complete system, the 90-day implementation plan, worksheets, and quality rules below

Everything here works with free or low-cost tools:

• Your Google Business Profile — claim or sign in at google.com/business; it's the first thing you'll improve.
• Your website login — admin or editor access to improve the homepage, contact flow, and service and city pages.
• A spreadsheet — free Google Sheets (or Excel / Numbers) for your scorecard, NAP record, citations, proof bank, and monthly KPIs.
• Google Search Console and Analytics (GA4) — free, honest measurement of searches, pages, and conversions.
• An AI assistant (optional) — ChatGPT, Claude, Gemini, or a local model like Ollama to draft faster. Always verify AI output before publishing.

Everything essential is free. Paid tools only save time — they're never required, and no tool of any kind can guarantee rankings or specific results.

Three quick moves to start the system today:

1) Complete your business profile — capture business name, type, primary city and state, address (if customers visit), service-area status, phone, website, booking and Profile URLs, main and most profitable services, emergency services, top cities and neighborhoods, hours, license and insurance details, years in business, review count and rating, top customer questions and objections, competitors, current monthly leads, your main 90-day goal, and what not to claim.

2) Score your current foundation — rate each item 0 (not started), 1 (partly complete), or 2 (complete), then total it: Profile verified; name, phone, website, and hours accurate; services listed; photos current; reviews answered; homepage clear; phone visible on mobile; contact form works; main services have pages; top cities have useful pages; FAQs added; reviews visible on the website; citations checked; tracking set up; monthly report started.

3) Choose your first 30 days — if your score is under 15, focus on foundation, Profile accuracy, contact flow, and reviews; if 15–25, focus on service pages, FAQs, photos, posts, and citation cleanup; if 26 or higher, focus on city and neighborhood pages, internal links, content publishing, and conversion improvements.

Ten connected parts move you from foundation to lasting prominence. Each part has a goal and a buyer output:

• Part 1 — Local SEO foundation: confirm NAP, website, hours, and service area, test contact methods, clarify the homepage, connect tracking, and record a baseline. Output: baseline scorecard and first action list.
• Part 2 — Google Business Profile: confirm categories, add services and a strong description, upload real photos, answer questions, respond to reviews, publish updates, and track actions. Output: an optimized, actively maintained profile.
• Part 3 — Website trust and conversion: clarify the hero, add a phone and CTA above the fold, improve the contact page, add a trust bar, reviews, and a service-area summary, improve forms, and add FAQs and proof near CTAs. Output: a homepage and contact flow that make it easier to become a lead.
• Part 4 — Service pages: choose top services, outline and draft pages with problems, process, pricing factors, FAQs, photos, proof, and internal links, then publish and track. Output: useful service pages that support local search.
• Part 5 — City and neighborhood pages: build local pages only where they add value, avoid fake-office claims and copy-paste city swaps, add local proof and concerns, and publish only pages worth indexing. Output: useful local pages that avoid doorway mistakes.
• Part 6 — AI content workflow: fill in accurate data, use prompts for outlines, drafts, FAQs, posts, captions, reviews, and audits, verify claims, add proof, edit for voice, and run a pre-publish check. Output: faster content with better quality control.
• Part 7 — Reviews and reputation: save the review link, ask happy customers, send requests weekly, respond to every review, and mine review language for content — never buy, fake, gate, or incentivize. Output: consistent, ethical review growth.
• Part 8 — Citations and listings: create a master NAP record, check Google, Bing, Apple, Facebook, Yelp, BBB, chamber, and niche directories, fix wrong details, and merge duplicates. Output: cleaner local data across important listings.
• Part 9 — Content calendar: publish Profile updates, FAQs, project stories, seasonal posts, and captions, refresh older pages, and link new content to service pages. Output: a monthly content rhythm tied to services and questions.
• Part 10 — Tracking and reporting: track calls, forms, bookings, reviews, profile actions, pages published, rankings, and customer questions, and review monthly. Output: a simple dashboard and next-action report.

The bundle's kits map onto a single quarter. Each window has tasks and a deliverable:

• Days 1–7 — Baseline: complete the intake worksheet, scorecard, Profile baseline, website contact test, review baseline, citation baseline, and lead baseline. Deliverable: baseline local SEO report.
• Days 8–14 — Profile accuracy: confirm name, category, phone, website, hours, and service area, add services, a description, and photos, answer Q&A, and publish one update post. Deliverable: Business Profile improvement log.
• Days 15–21 — Website trust: improve the homepage headline, add a clear service area, improve the contact page, add phone CTAs, a trust bar, review highlights, and a first FAQ section. Deliverable: homepage and contact page upgrade.
• Days 22–30 — Review system: save the review link, write SMS and email requests, request 3–5 reviews, respond to reviews, track requests, and add review themes to your copy. Deliverable: review request workflow.
• Days 31–45 — Core service pages: choose your top 3 services, draft outlines, build and publish the first page with proof, FAQs, CTA blocks, and internal links. Deliverable: published priority service page.
• Days 46–60 — More service depth: publish your second and third service pages with photos, pricing factors, FAQs, and internal links, and share one through a Profile post. Deliverable: three strong service pages.
• Days 61–70 — City page planning: list cities served, choose those with real value, reject thin pages, gather local proof, and draft unique angles and FAQ ideas. Deliverable: city page decision matrix.
• Days 71–78 — Publish local landing pages: publish your first city or service-area page with local proof, available services, nearby areas, FAQs, internal links, and honest service-area language. Deliverable: a useful city or service-area page.
• Days 79–84 — Citations and listings: create a master NAP record, check the major directories, fix wrong information, record listing URLs, and track follow-up. Deliverable: citation cleanup tracker.
• Days 85–90 — Report and next quarter: compare baseline to current metrics, list pages, reviews, citations, and posts, review calls, forms, and bookings, and choose next-quarter priorities. Deliverable: 90-day report and next plan.

The bundle includes ready-to-use, fill-in worksheets you can copy straight into your spreadsheet or doc. They're in the copy-paste templates section of this workbook: a master NAP record, a proof collection worksheet, a page publishing worksheet, a review tracker, and a monthly KPI tracker. Fill in the brackets and reuse them every week and month.

The whole system depends on honest, customer-first work. Follow these rules on every kit:

Do this: write for customers first; keep business information accurate; add real local proof; build pages only when they help customers; use AI to organize, draft, rewrite, and audit; verify every claim before publishing; ask for real reviews from real customers; keep photos accurate; and track business outcomes, not just rankings.

Do not do this: don't claim fake offices; don't publish pages for cities you don't serve; don't copy the same city page dozens of times; don't buy or fake reviews; don't stuff keywords into every heading; don't mark up schema that isn't visible on the page; don't publish AI output without checking facts; and don't promise rankings or guaranteed results.